Bachelor of Business Administration BBA

BACHELOR OF BUSINESS ADMINISTRATION (BBA) PROGRAM SCHEME OF STUDY IBA-DEPARTMENT OF BUSINESS AND MANAGEMENT GHAZI NATIONAL INSTITUTE OF ENGINEERING AND SCIENCES (GNIES) DERA GHAZI KHAN

Program Objective:

The BBA program at GNIES is designed to provide students with a comprehensive education in business administration, entrepreneurship, and management, preparing them for successful careers or further studies in the field. The program emphasizes a balance between general education, core business skills, interdisciplinary learning, and specialization courses.
Learning Outcomes:
Upon completion of the BBA program, students will be able to:

•Communicate effectively and professionally.
•Analyze and synthesize information for decision-making.
• Work effectively in teams and understand group dynamics.
• Adapt interpersonal behaviors to cultural diversity.
• Exercise various leadership styles according to situational requirements.
• Navigate organizational conflict, power dynamics, and politics.
• Understand global business perspectives, operations, and challenges.
• Apply functional business knowledge effectively.
• Identify and propose solutions to ethical and social diversity issues.
• Utilize computer-based information systems for business applications.
Structure of BBA Program:
Duration: 4 years, consisting of 8 regular semesters.
Credit Hours: 124-136 credit hours after completing twelve years of higher secondary school certificate or equivalent
Course Distribution:
Compulsory Courses (27 credits):

•English and Communication (12 credits)
•Basic Quantitative Skills (6 credits)
•Pakistan Studies (3 credits)
•Islamic Studies (3 credits)
•Basic Economics (3 credits)
Inter-disciplinary Courses (25 credits):
These courses provide broader exposure to various disciplines outside of business. Discipline-specific Core, Elective, and Specialization Courses (60-73 credits):
•Finance (6 credits)
•Accounting (6 credits)
•Marketing (6 credits)
•Management (12 credits)
•Quantitative Techniques (6 credits)
•Information Technology (6 credits)
•Economics (6 credits)
Additional elective courses or areas of specialization may be offered based on market trends and demands.
Specialization Courses (12 credits):
Students may choose a specialization area from available options.
Final Year Project / Thesis (3 credits):
Encouraged for in-depth research and practical application of knowledge.
Additional Guidelines:
Maximum Course Load:
18 credit hours in a regular semester, 9 credit hours in summer.
Summer Internships:
Encouraged to provide practical exposure and industry experience.
Continuous Assessment:
Utilize various assessment methods to evaluate student learning outcomes throughout the program.
This scheme of study is aligned with the guidelines provided by the HEC Curriculum of Business Administration for BBA and the National Qualification Framework, ensuring that graduates of the BBA program at GNIES are equipped with the necessary knowledge, skills, and competencies for success in the dynamic business environment.
LAYOUT FOR BBA (4-YEAR, 8-SEMESTER PROGRAMME)
Course titles are suggestive and are of 3 credit hours each. A university may like to offer courses of 2 credit hours while remaining within the prescribed limits. For example in the area of General courses more titles may be incorporated.
SEMESTER-WISE BREAKUP FOR BBA
Following is a suggested semester-wise breakup. Minor changes may be made in it if deemed necessary.

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 Compulsory Requirement  General Requirement Discipline Specific Requirement   
 (CR) (GR)  Foundation courses
(Core)
 Major courses  Specialization courses
 27 Cr Hrs  25 Cr Hrs  27 Cr Hrs  33-45 Cr Hrs  12 Cr Hrs
1. Freshman English-I
2. Freshmen English-II
3. Oral Communication
4. Business Communication
5. Pakistan Studies
6. Islamic Studies/Ethics (for Non- Muslims)
7. Mathematics I
8. Macro Economics
9. Statistics-I
1. International Relation and Current Affairs
2. Psychology
3. Sociology
4. Logic
5. Business Ethics
6. Pakistan Economy
7. Environmental Science
8. History
9. Language: Arabic/ French/ Chinese
10. Others
 1. Financial Accounting I
2. Principles of Marketing
3. Business Finance
4. Principles of Mgt
5. IT in Business
6. HRM
7. Business Law
8. Business Research Methods
9. Micro Economics
1. Financial Accounting II
2. Financial Management
3. Marketing Management
4. Production/ Operation Mgt.
5. Management Information System Elective Courses
6. Entrepreneur- ship
7. Consumer Behaviours
8. Organizational Behaviour
9. Money and Banking
10. Business Policy
11. Intl. Business Managements
12. Cost Accounting
13. Statistic-II
14. Research Project
To be
selected from area of
specialization
SEMESTER-WISE BREAKUP FOR BBA
(For 45 courses or 135 credit hrs)
No.Semester 1Category
1Freshman English 1CR
2Arabic/Chinese etc IGR
3Introduction to ComputingCore
4Contemporary WorldGR
5Pakistan StudiesCR
6Islamic StudiesCR
No.Semester 2Category
1Freshman English IICR
2Arabic/Chinese etc IIGR
3Business MathematicsCR
4Human PsychologyGR
5Introduction to ManagementCore
6MicroeconomicsCR
No.Semester 3Category
1Oral CommunicationCR
2Business StatisticsCR
3Macro EconomicsCore
4Financial Accounting ICore
5Introduction to HRMCore
6SociologyGR
No.Semester 4Category
1Business CommunicationCR
2Principles of MarketingCore
3Environmental SciencesGR
4Financial Accounting IICore
5Pakistan EconomicsElective
6Business FinanceCore
No.Semester 5Category
1Cost AccountingElective
2Marketing ManagementCore
3LogicGR
4Financial ManagementCore
5Business LawCore
6Specialization I
No.Semester 6Category
1Business EthicsGR
2Organizational BehaviourElective
3Consumer BehaviourElective
4MISCore
5Specialization II
No.Semester 7Category
1
2Business Research & Report WritingCore
3Operations ManagementCore
4EntrepreneurshipElective
5Specialization III
No.Semester 8Category
1Project/ Two elective courses6 Cr Hrs
2Business PolicyCore
3International Business ManagementElective
4Specialization IV