Department of Business Administration


Vision Statement:
“Empowering Minds, Transforming Futures: DEPARTMENT OF BUSINESS ADMINISTRATION GNIES aspires to be a global leader in business education, fostering innovation, ethical leadership, and entrepreneurial spirit. Guided by a commitment to excellence, we aim to shape visionary leaders who drive sustainable economic growth and societal development.”

Mission Statement: At DEPARTMENT OF BUSINESS ADMINISTRATION GNIES, we are dedicated to cultivating a dynamic learning environment that integrates academic rigor with real-world relevance. Our mission is threefold:

Academic Excellence: To deliver world-class business education that equips students with cutting-edge knowledge, critical thinking skills, and a global perspective, preparing them to excel in a rapidly evolving business landscape.

Community Collaboration: To forge strong partnerships with the local business community of Dera Ghazi Khan, leveraging their expertise to enrich our curriculum, provide practical insights, and create opportunities for internships, mentorship, and collaborative research.

Ethical Leadership: To instill values of integrity, social responsibility, and ethical leadership in our students, ensuring they contribute positively to the business community and society at large. We strive to nurture a culture of innovation, resilience, and inclusivity.


Global Leadership in Business Education
     • Establish international partnerships with renowned business schools for
       collaborative programs and exchange opportunities.
     • Recruit faculty with global expertise and industry experience.
     • Promote research and publications in international journals.
Fostering Innovation and Entrepreneurial Spirit
      • Develop an Innovation and Entrepreneurship Center to support students in
        ideation, incubation, and venture creation.
     • Integrate innovation modules into the curriculum.
     • Host an annual Entrepreneurship Summit to connect students with successful
        entrepreneurs and investors.
Ethical Leadership Development
     • Introduce a mandatory ethics course in the curriculum.
     • Conduct workshops and seminars on ethical decision-making and
        corporate social responsibility.
     • Recognize and reward students exemplifying ethical leadership through awards
        and honors.

Academic Excellence
     • Enhance curriculum relevance through continuous industry feedback and
     • Implement a mentorship program connecting students with faculty for
        academic and career guidance.
     • Establish a faculty development program to ensure cutting-edge teaching
Community Collaboration
     • Establish an Industry Advisory Board comprising local business leaders.
     • Develop a strong internship placement program in collaboration with
        local businesses.
     • Encourage faculty to engage in collaborative research projects with local
Ethical Leadership
     • Create a leadership development program integrating ethical decision-making.
     • Implement a community service requirement for students to foster social
     • Organize annual forums on ethical leadership featuring prominent speakers.

State-of-the-Art Facilities
     • Invest in modern classrooms equipped with the latest technology.
     • Develop dedicated spaces for collaborative learning, group projects, and
     • Establish a resource center for students to access industry reports, case
        studies, and research materials.
Faculty and Staff Development
     • Provide ongoing training and professional development opportunities for faculty.
     • Attract and retain top-notch faculty through competitive compensation and
     • Implement a performance appraisal system to recognize and reward excellence.
Student Support Services

     • Establish a career counseling and placement center.
     • Offer scholarships and financial aid programs to ensure accessibility.
     • Implement a robust student support system, including counseling services
        and academic assistance.

Marketing and Communication
     • Develop a comprehensive marketing strategy to enhance the school’s visibility.
     • Utilize digital platforms and social media for effective communication.
     • Showcase success stories of alumni and faculty to build credibility.
Alumni Engagement
     • Establish an alumni association to foster a lifelong connection with the school.
     • Organize alumni events, networking sessions, and mentorship programs.
     • Leverage successful alumni for guest lectures and industry insights.

Key Performance Indicators (KPIs)
     • Define and regularly assess KPIs related to academic achievement, student
        satisfaction, and industry partnerships.
     • Conduct periodic reviews of faculty performance and research output.
     • Monitor the success of innovation and entrepreneurship initiatives through
        startup success rates.
Feedback Mechanisms
     • Implement regular surveys to gather feedback from students, faculty, and industry partners.
     • Establish advisory committees for continuous improvement based on feedback.
     • Conduct external evaluations and accreditation processes to ensure academic

Strategic Planning Review
     • Conduct an annual review of the strategic plan to assess progress and adjust
        goals as needed.
     • Seek input from stakeholders, including students, faculty, alumni, and industry
     • Adapt strategies to address emerging trends in business education.
Agile Response to Changes
     • Develop mechanisms to quickly adapt to changes in the business and education
     • Foster a culture of innovation and experimentation within the institution.
     • Stay abreast of industry trends and update curriculum accordingly.

By implementing this comprehensive strategic plan, THE DEPARTMENT OF BUSINESS ADMINISTRATION GNIES can work towards achieving its vision of becoming a global leader in business education while staying true to its mission of academic excellence, community collaboration, and ethical leadership development. Regular monitoring, feedback, and continuous improvement will be key to the success of this strategic plan.

Message From Dean
Lab Facilities

Contact us

1.5 KM Taunsa Bypass Road, Near Pakistan Chowk, DG Khan


YEAR 1: JULY 1, 2022 – JUNE 30, 2023
Strategic Planning and Stakeholder Engagement:
     1. Conduct a comprehensive analysis of the current state of the institute.
     2. Engage with faculty, students, alumni, and industry partners to gather input for the strategic plan.
     3. Establish a cross-functional innovation task force to drive the planning process.
Curriculum Enhancement:
     1. Identify emerging trends in business and engineering education.
     2.Update and enhance the curriculum to include more hands-on projects, real-world applications, and
        interdisciplinary courses.
Technology Integration:
     1. Invest in the latest educational technologies to facilitate interactive learning.
     2. Implement a Learning Management System (LMS) for better content delivery and student engagement.
Faculty Development:
     1. Provide professional development opportunities for faculty to stay current with industry trends.
     2. Encourage research initiatives and collaborations with industry experts.

YEAR 2: JULY 1, 2023 – JUNE 30, 2024
Infrastructure Upgrade:
     1. Assess and upgrade the institute’s infrastructure to support innovative teaching methods.
     2. Establish state-of-the-art laboratories and research facilities.
Industry Partnerships:
     1. Strengthen ties with local and national industries.
     2. Facilitate internships, guest lectures, and collaborative research projects.
Student Support Services:
     1. Introduce mentorship programs connecting students with alumni and industry professionals.
     2. Enhance career counseling services to guide students toward relevant opportunities.

YEAR 3: JULY 1, 2024 – JUNE 30, 2025
Entrepreneurship Programs:
     1. Develop and launch entrepreneurship programs to foster a culture of innovation.
     2. Provide resources and mentorship for student-led startups.
Research and Innovation Centers:
     1. Establish research centers focusing on cutting-edge technology and business trends.
     2. Encourage faculty and student involvement in research projects.
Global Collaborations:
     1. Forge international partnerships with reputed academic institutions.
     2. Facilitate student and faculty exchange programs.

YEAR 4: JULY 1, 2025 – JUNE 30, 2026
Continuous Improvement:
     1. Regularly assess the effectiveness of implemented strategies.
     2. Adjust the plan based on feedback and changing educational landscapes.
Brand Building:
     1. Develop a strong brand for DEPARTMENT OF BUSINESS ADMINSTRATION through effective marketing
         and outreach.
     2. Showcase success stories, innovations, and student achievements.

YEAR 5: JULY 1, 2026 – JUNE 30, 2027
Accreditation and Recognition:
     1. Pursue relevant accreditations to enhance the institute’s reputation.
     2. Seek recognition for academic and research achievements.
Sustainability and Scalability:
     1. Develop sustainable practices for ongoing innovation.
     2. Explore opportunities for scaling successful programs and initiatives.

By following this comprehensive plan, DEPARTMENT OF BUSINESS ADMINSTRATION GNIES can position itself as a leading institution in business and engineering education, fostering innovation, and producing graduates well-equipped for the dynamic demands of the industry. Regular assessment and adaptation will be crucial for success.